Rise by We, WeWork’s boutique wellness brand, set out to redefine the fitness experience through a holistic approach to movement, recovery, and community. While the brand had a compelling concept and strong backing, it faced the challenge of building local momentum and generating memberships for its flagship location in New York City’s Financial District. With limited brand recognition in the fitness market and aggressive competition in the area, WeWork needed to quickly drive qualified leads and build awareness that would fuel both enrollment and long-term retention.

Services

Creative
Paid Media

Industry

Fitness

Solution

We launched a geo-targeted paid media strategy to attract health-conscious professionals, fitness enthusiasts, and local residents in Lower Manhattan. Paid campaigns were activated across Google Search, Facebook, Instagram, and Twitter, with creative tailored to reflect the brand’s high-end, wellness-focused positioning. Our team continuously optimized budget allocation and audience targeting based on real-time performance data, ensuring we prioritized channels that delivered both volume and lead quality.

To support these efforts, we developed a suite of high-converting landing pages and animated display ads that translated Rise’s premium in-person experience into a compelling digital narrative.

These assets were designed to capture interest and guide users to convert—whether through form submissions, event RSVPs, or membership inquiries. Each piece of creative was aligned with the brand’s aesthetic and messaging, reinforcing Rise By We’s distinct identity in a crowded fitness market.

Outcomes

Rise By We’s campaign performance reflected the strength of a tightly aligned creative and media strategy. From brand launch through sustained lead generation, our work helped the brand establish a presence in a highly competitive market and consistently attract prospective members. Key results included:

Leads generated across all platforms

1,541

Instagram ads achieved a conversion rate of

3.88%

Google Search delivered

3.54% CTR, 38k+ clicks

The Impact

Our partnership with Rise By We helped bring a new fitness concept to life in one of the world’s most competitive urban markets. By pairing high-performing media with a seamless digital experience, we gave the brand a scalable foundation for member acquisition and community growth. The results delivered more than just sign-ups—they built early momentum for a wellness-driven brand with lasting potential.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

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