Expanding from a Jersey Shore staple into a fast-growing regional franchise, Surf Taco needed a modern digital presence that could keep pace with its ambitions. Known for its Cali-inspired menu and cult-like local following, the brand was ready to scale—but its online experience, creative identity, and customer acquisition strategy needed a serious upgrade. From brand recognition to mobile ordering, the focus was on elevating every digital element to drive awareness, engagement, and growth.

Services

Creative
Paid Media
Web Design & Development

Industry

Hospitality

Solution

We began with a full brand refresh and website overhaul to modernize Surf Taco’s digital presence and better support their expansion goals. While the brand had strong local equity, its creative system lacked cohesion and online usability needed improvement. We introduced updated typography, bold visual elements, and subtle identity refinements that preserved the brand’s beach-town roots while positioning it for broader appeal. At the center of the redesign was a streamlined mobile-first experience that elevated online ordering—a once-hidden feature now central to the customer journey.

To support growth and engagement, we launched a performance media strategy focused on database building and seasonal activations. Paid search and social campaigns, including the “Gift A Taco” and Sea Hear Now ticket giveaways, were designed to drive high engagement and acquire first-party data at scale. These promotions worked hand-in-hand with the refreshed website experience, capturing attention, converting users, and laying the foundation for long-term fan loyalty and franchise momentum.

Outcomes

Surf Taco’s transformation was driven by a strategic blend of brand evolution, UX enhancement, and targeted paid media. By combining creative updates with performance-focused campaigns, we helped the brand boost digital engagement and position itself for scalable franchise growth. Key results included:

Meta Ads generated a conversion rate of

44%

Email contacts grew for database by

45%

Online & mobile orders increased

significantly

The Impact

Our work helped Surf Taco evolve from a regional favorite into a digitally mature brand built for expansion. With a revitalized identity, seamless online ordering experience, and a growing first-party audience, Surf Taco is now equipped to bring its good vibes—and tacos—to more markets up and down the coast.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

Let’s Build What’s Next