Oak Hill Academy

dblspc built Oak Hill’s digital marketing program from the ground up, launching Google Search campaigns targeting high-intent keywords like “preschool near me” and “best private elementary schools NJ,” geo-targeted to towns across Monmouth County reflecting the school’s family base. Budget was strategically reallocated from a broad brand campaign into a high-performing private schools search campaign, and as the program matured, Meta advertising was introduced on Facebook and Instagram — first as an open house push with display and remarketing, then as a full paid social channel anchored by original video content. Seasonal campaigns supported each open house with dedicated landing pages, UTM tracking, and tailored ad copy, while monthly email newsletters went out across four segmented lists featuring thought-leadership content on topics resonating with Oak Hill’s parent audience. A welcome series automation was also built to nurture leads from the moment a prospective family filled out a form.

dblspc also launched a multi-shoot video production program for Oak Hill, conducting on-campus shoot days beginning October 2025 with a full production team capturing student and faculty interviews, drone footage, campus b-roll, and candid classroom moments. Each shoot yielded a suite of short-form social videos optimized for Instagram Reels, Facebook, and YouTube Shorts, along with paid media-ready ad cuts in multiple aspect ratios. Four video themes — Culture & Community, Student Testimonials, Student Tour, and Tuition Assistance — drove the Meta video campaign that launched in January 2026. All performance across Google, Meta, and email was tracked monthly with detailed reporting and strategic recommendations, giving the Oak Hill team clear visibility into results and opportunities to optimize.

When dblspc began working with Oak Hill Academy in 2019, the school had no digital lead generation infrastructure, no paid social presence, and no original video content to reach prospective families online. Today, Oak Hill operates a fully integrated digital marketing engine – with Google Search campaigns consistently delivering high-intent conversions, Meta video ads reaching tens of thousands of families across Monmouth County at fractions of the industry cost benchmarks, and a monthly email program keeping the school top-of-mind for thousands of prospects and community members across segmented lists. The addition of a video production program elevated the brand further, putting authentic student voices, faculty perspectives, and campus life front-and-center in paid campaigns and organic channels alike. The result is a scalable, data-driven enrollment marketing system that meets prospective families where they are – and gives Oak Hill Academy the digital presence its education has always deserved.