Monmouth University brought us in to support a comprehensive enrollment marketing initiative. The goal: increase applications and attendance for both undergraduate and graduate programs, drive sign-ups for open houses and info sessions, and promote the university’s performing arts programming to boost awareness and ticket sales. As a private institution in a competitive regional market, Monmouth needed a digital strategy that could connect with prospective students at every stage of the journey—while also serving the local community through its theater offerings. The university also sought support in bridging gaps between media, lead capture, and CRM systems to enable better campaign attribution and follow-through.

Services

Creative
Paid Media
SEO
Web Design & Development

Industry

Technology/SaaS

Solution

We launched a full-funnel, multi-platform paid media strategy across Google, Facebook, Instagram, LinkedIn, Twitter and more—driving qualified traffic to targeted campaigns for open houses, graduate info sessions, and academic program pages. Custom landing pages were built to align with campaign messaging and maximize conversion, while improving attribution and user experience. Each campaign was structured to meet users at different points in the decision-making process, from early awareness to final registration.

To support back-end performance, we worked closely with Monmouth’s internal team to improve tracking infrastructure and integrate lead data into their Slate CRM. This allowed for cleaner handoff between marketing and admissions, and gave the university better visibility into campaign performance across channels. With the right infrastructure and targeting in place, Monmouth was able to better capture interest and guide prospective students through personalized conversion paths.

Outcomes

Monmouth’s integrated digital strategy helped the university increase visibility, generate qualified leads, and improve conversion tracking across its undergraduate, graduate, and performing arts initiatives. With enhanced tracking infrastructure and Slate CRM integration in place, Monmouth was able to close the loop between paid media and admissions activity—driving stronger results and smarter decision-making. Key results included:

Grad Info Session

1.6M impressions, 21K clicks & $0.76 CPC

Since campaign inception

56M impressions, 556K clicks

LinkedIn InMail campaigns

63% open, $0.31 per send

The Impact

Our partnership gave Monmouth University a scalable, full-funnel marketing system that connected awareness, lead capture, and CRM-driven follow-up. From prospective students exploring academic programs to community members engaging with campus events, we helped Monmouth reach and convert the right audiences with greater accuracy and consistency. The result: a more modern, measurable, and effective marketing engine—one built to support both enrollment growth and institutional visibility.

Built for What’s Next

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