Lanco Adhesives came to us with a clear challenge: modernize their website, elevate their brand, and drive qualified traffic that would translate into real business growth. Beyond a refreshed digital presence, they needed a more strategic system for capturing interest, nurturing leads, and empowering their sales team with the right tools and messaging to close deals. This meant delivering not just a new site and SEO, but also building a full-funnel approach through Sales Enablement and Email Automation.

Services

Creative
Email Automation
Sales Enablement
SEO
Web Development

Industry

Solution

We approached the project holistically—redesigning Lanco’s website to reflect their legacy and expertise while improving usability and conversion paths. The new site positioned their brand as a modern industry leader and made it easier for users to explore products and capabilities. At the same time, we launched a strategic SEO initiative that improved search rankings through optimized content, technical performance, and enhanced local visibility.

To convert growing interest into pipeline, we rolled out a full Sales Enablement program with email outreach sequences, sales collateral, and lead engagement tools. This was reinforced by an Email Automation strategy that delivered timely, relevant communications across the customer journey—creating a seamless experience from discovery to decision.

Outcomes

Lanco’s transformation was rooted in alignment between brand, technology, and sales execution. By combining web design, SEO, Sales Enablement, and Email Automation, we delivered a connected system that not only attracted qualified traffic but also actively nurtured and converted it. Key results included:

Website user growth of

154% YoY

Organic leads increased by

76% YoY

On-site engagement rose by

23% YoY

The Impact

This integrated approach delivered more than just a better website—it built a digital engine for growth. The modernized user experience and elevated branding reinforced Lanco’s credibility, while the SEO strategy drew in consistent, high-quality traffic. With a fully enabled sales team and intelligent automation in place, Lanco now has the systems to scale outreach, deepen relationships, and convert opportunities at every stage of the funnel.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

Let’s Build What’s Next