Jersey Mike’s, one of the nation’s fastest-growing sandwich franchises, partnered with us to support both national growth and local franchise success. With more than 1,300 locations across the U.S., the brand needed a digital strategy that could serve two objectives: increase in-store traffic through localized campaigns and build a scalable digital infrastructure to support internal operations—specifically around hiring and employee management. This effort required a combination of performance media, web development, and social engagement to drive action at every level of the organization.

Services

Creative
Paid Media
Social
Web Design & Development

Industry

Hospitality

Solution

We began by building a custom digital portal to streamline hiring and employee engagement across franchise locations. Designed for both new applicants and existing staff, the platform allowed users to apply, log in, access schedules, and manage essential onboarding documentation. Built with usability and scalability in mind, the system helped standardize processes and reduce administrative friction across dozens of franchise teams.

To drive in-store traffic, we deployed a localized social strategy tailored to individual franchise locations. Facebook promotions were created with exclusive, shareable offers and coupons that encouraged community engagement and incentivized foot traffic. These efforts were supported by a creative-led paid media campaign across Google’s Display Network and remarketing channels. Display ads featured custom creative and were strategically served to local, high-intent audiences—ensuring the brand stayed top of mind and continuously engaged potential customers across their journey.

Outcomes

Ocean’s growth was driven by the intersection of branded storytelling, SEO authority, and paid content distribution. By combining content creation, link building, and strategic syndication, we delivered a performance engine that expanded reach, captured demand, and deepened audience engagement. Key results included:

Facebook engagement rose across all campaigns by

140%

Conversion rate on targeted social media ads

76%

Transactions per franchise promotion

750-1,500

The Impact

By combining storytelling with strategy, we helped Ocean Casino Resort turn interest into momentum. The campaign didn’t just increase visibility—it brought the brand to life across every touchpoint, driving sustainable growth and long-term digital equity.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

Let’s Build What’s Next