Holland Ridge Farms

dblspc developed and executed a full-funnel media strategy focused on driving regional awareness and ticket sales. Through Google Search and Display, Meta, TikTok, and YouTube, seasonal campaigns were launched to reach local families, tourists, and daytrippers with targeted messaging and compelling creative. To support those channels, the production team captured the full Holland Ridge Farms experience on-site, creating a modular content library of short-form vertical videos, mid-length storytelling pieces, and polished brand films tailored for each platform. dblspc also helped establish a more consistent social media presence, turning seasonal moments into year-round engagement that kept audiences connected beyond their visit. In addition to in-season campaigns, a brand-focused offseason advertising strategy was implemented to keep Holland Ridge Farms top of mind year-round.

To improve visibility and streamline the customer journey, dblspc migrated the client’s standalone eCommerce subdomain into a unified Shopify website, bringing ticketing, content, and commerce into one seamless experience. The new site elevated the brand’s digital presence while improving checkout flow and mobile usability. On the backend, an advanced tracking and reporting infrastructure was implemented, providing the team with real-time insights into campaign performance and customer behavior across all major channels.

Our partnership helped Holland Ridge Farms transform from a beloved local attraction into a regional destination brand. By unifying their digital infrastructure, producing content that stops a scroll, building a thriving social community, and expanding their media footprint, we created a scalable system that supports both peak-season demand and year-round brand building. The result is a modern, high-performing marketing engine that delivers measurable impact across every bloom, box, and event.