Holland Ridge Farms, known for its iconic tulip and sunflower u-pick events, approached us at a critical inflection point. While the attraction had strong local loyalty, they needed to increase ticket sales by expanding awareness into larger regional markets like New York City and Philadelphia. At the same time, their digital ecosystem was disjointed—eCommerce lived on a separate subdomain, limiting visibility into performance and creating a fragmented customer experience. They also lacked advanced reporting capabilities, needed guidance on expanding into new paid media channels, and wanted to keep the brand visible beyond their seasonal peaks.

Services

Paid Media
Web Design & Development

Industry

Entertainment

Solution

We built and executed a full-funnel media strategy focused on driving regional awareness and ticket sales. Leveraging Google Search and Display, Meta, TikTok, and YouTube, we crafted seasonal campaigns that reached local families, tourists, and daytrippers with targeted messaging and compelling creative. In addition to in-season promotions, we developed a brand-first advertising approach for the offseason—keeping the Holland Ridge Farms brand top of mind all year.

To improve visibility and simplify the user journey, we migrated the client’s standalone eCommerce subdomain into a unified Shopify website—consolidating ticketing, content, and commerce into a seamless experience. The new site not only elevated the brand’s digital presence but also enabled streamlined checkout and stronger mobile performance. On the backend, we implemented advanced tracking and reporting infrastructure, giving the team real-time insight into campaign performance and purchase behavior across all major channels.

Outcomes

Our integrated strategy delivered powerful returns across multiple seasonal campaigns—each optimized for awareness, conversion, and ROI. With a modernized website and omnichannel media approach, Holland Ridge Farms was able to engage new audiences and significantly scale ticket sales. Key results included:

U-Pick Tulip campaign drove

42.3 ROI, 1.6M impressions

Tulip Surprise Box drove

36.2 ROI, 1.6M views

Winter Wonderland saw

22.0 ROI, 1.4M views

The Impact

Our partnership helped Holland Ridge Farms transform from a beloved local attraction into a regional destination brand. By unifying their digital infrastructure and expanding their media footprint, we created a scalable system that supports both peak-season demand and year-round brand building. The result is a modern, high-performing marketing engine—one that delivers measurable impact across every bloom, box, and event.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

Let’s Build What’s Next