Faherty Brand, a premium lifestyle clothing company rooted in sustainability and coastal heritage, approached us in their early years with a bold vision: to grow from a small beach-inspired label into a national lifestyle brand. They needed more than a digital strategy—they needed a brand foundation, an eCommerce engine, and a performance system that could scale awareness and revenue while staying true to their values. This challenge required strategic clarity, creative identity, and operational execution across every digital experience.

Services

Creative
Paid Media
Web Design & Development

Industry

eCommerce

Solution

We partnered with Faherty at a pivotal inflection point—shaping their digital presence. Our creative team worked closely with the founders to translate the heart of the brand into a visual and verbal system that reflected their mission: high-quality, sustainable clothing made for life’s best moments. From look and feel to tone and storytelling, we helped Faherty define a brand that felt both aspirational and deeply personal.

From there, we designed and developed a custom Shopify eCommerce experience that prioritized mobile UX, product discovery, and high-conversion journeys. On the performance side, we launched a multi-platform media strategy across Google, Bing, Facebook, and AdRoll—leveraging intent-based search, lookalike targeting, and retargeting to drive qualified traffic.

Campaigns were aligned to key seasonal moments and optimized in real time to maximize revenue impact. Creative, media, and tech worked together to build a flywheel of brand equity and performance.

Outcomes

Faherty’s growth was rooted in brand alignment and performance execution. By combining foundational brand strategy with high-impact media and a frictionless eCommerce experience, we delivered scalable results that supported both short-term revenue goals and long-term brand growth. Key results included:

Revenue increased across all site traffic by

115%

Site clickthroughs up across campaigns by

61%

Pages per session rose sitewide by

28% YoY

The Impact

Our partnership helped Faherty go from a coastal passion project to a nationally recognized fashion brand. With a clear identity, a high-performing website, and a media strategy designed for scale, the brand built a foundation for lasting growth—and set the stage for the movement they continue to lead today.

Built for What’s Next

The digital world doesn’t slow down—and neither do we. At dblspc, we blend audience insight, intelligent automation, and bold creativity to help brands lead and not just adapt in times of change.

Let’s Build What’s Next